Description
Sony BRAVIA BZ53L Series 98″ 4K Ultra HD HDR Display
The Sony BRAVIA BZ53L Series 98″ 4K Ultra HD HDR Display has absolute image quality. The flagship 98-inch 4K Ultra HD HDR BRAVIA Professional Display with Deep Black Non-Glare Coating and Cognitive Processor XR.
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Features
Awesome picture quality, brightness and contrast in our largest screen size
The extraordinary presence of our biggest, brightest Professional BRAVIA demands every audience’s attention.
Blending cutting-edge technology with installation-friendly features, 98” BRAVIA BZ53L adds Sony’s unique Deep Black Non-Glare Coating for even more dynamic visuals that always stand out.
With spectacular 780 nit brightness, cinematic color and a huge viewing angle plus capacious 32 GB memory to store more apps and content, it’s the 4K HDR professional display that’s bigger in every way.
Spectacular 780 nit brightness, and more
Brightness matters. In busy retail showrooms or corporate lobbies, 98” BRAVIA BZ53L shines with an extraordinary 780 nit screen brightness that can’t be missed, even in light-flooded spaces. Full Array Local Dimming boosts peak brightness further still to an eye-popping 1500 nits.
Deep Black Non-Glare Coating ensures clarity and contrast, even in bright lighting
Bright or harsh room lights can mean gray, washed-out images in retail stores and shopping malls, corporate lobbies, conference rooms and classrooms. Sony’s Deep Black Non-Glare Coating combines anti-glare and low-reflection technologies.
Reducing reflections and boosting contrast, it’s the key to dynamic visuals bursting with true-to-life color and detail that inspire everyone, from corporate visitors and staff to shoppers and students.
Deep Black Non-Glare Coating: how does it work?
- Anti-glare – A microscopic unevenness is added to the surface of the display panel. Incident light is diffusely reflected in all directions, becoming a whitish blur that’s less noticeable to viewers than sharply reflected light.
- Low Reflection – A special coating is added to the surface of the panel. Incident light rays bounce off the surface of the clear layer, as well as the panel surface beneath. Interference between the reflected rays causes cancellation, reducing reflections seen by viewers.
Superior pictures, always
- High refresh rate – 98” BRAVIA BZ53L sports a 4K 120Hz panel, coupled with XR Motion Clarity and Motionflow XR to reproduce fast-paced on-screen movement with unprecedented smoothness, clarity and realism.
- Richer, more lifelike color – XR Triluminos Pro color technology expresses an even wider palette of exquisitely lifelike hues and tones, thanks to Sony’s unique Cognitive Processor XR processor.
- Cognitive Processor XR™ – The world’s first picture processor with cognitive intelligence understands how humans really see the world. The 98″ BRAVIA BZ53L with Cognitive Processor XR™ opens up an unprecedented viewing experience, immersing you even more deeply in every scene.
- XR Color – Discover an even wider palette of beautifully natural colors with extended hue and saturation, vivid shades, and realistic textures.
- XR Clarity – The powerful processor accesses vast amounts of picture data, intelligently recreating lost details and textures with upscaled image sources.
- XR Motion – XR Motion Clarity™ analyzes scene data to ensure on-screen action stays smooth, bright, and clear without blur, even in fast-moving scenes.
- XR Contrast – Bright areas are even brighter and dark areas are darker, adding depth to scenes without losing highlights or shadow details.
Exceptional dynamic range with Full Array Local Dimming
Our Full Array LED screen technology delivers superior contrast compared with conventional edge LED screens. It’s also more energy efficient, helping you enjoy spectacular high-contrast images while consuming less power.
With BRAVIA XR Full Array LED backlight
With LEDs across the whole screen, LED power and intensity can be adjusted much more precisely according to the scene. Light goes exactly where it’s needed, while dark parts of the screen stay dark.
Professionally designed for flexible installation
Other so-called professional displays are little more than televisions with a few additional features thrown in as an afterthought. Our flagship 98” BRAVIA BZ53L is engineered from the ground up for quicker, easier, more flexible installation in retail and corporate environments.
Large 32 GB internal storage
The internal memory on some other displays is eaten up by the operating system, leaving little space for your own apps and content. The 98” BRAVIA BZ53L offers a very generous 32 GB internal storage – giving loads more room onboard to hold apps, photos, videos, and digital signage.
Explore BRAVIA display solutions
There’s a full range of display solutions from Sony – including BRAVIA 4K HDR professional displays, projectors and LED video walls – to meet your most exacting business requirements.
- Retail – Spark shoppers’ imaginations with colorful visuals and informative signage.
- Education – Enrich learning in university lecture halls, auditoriums and school classrooms.
- Corporate workspaces – Take visual communications to the next level in boardrooms, lobbies, and meeting spaces.
Specifications – Sony BRAVIA FW-98BZ53L 98″
General Features
- Screen Size: 98″
- Brightness (cd/ft²): 780
- Contrast Ratio: 5000:1
- Dynamic Contrast Ratio: 700,000:1
- Response Time (Gray to gray, Typical, ms): 6.5
- Display Resolution (H x V, pixels): 3840 x 2160
- HDR (High Dynamic Range) Compatibility: Yes (HDR10, HLG, Dolby Vision)
- Aspect Ratio: 16:9
- Portrait/Tilt Compatibility: Yes
Display Features
- Dimming Type: Local Dimming
- Display Device: LCD
- Panel Type: VA
- Backlight Type: Direct (Full Array LED)
- TRILUMINOS Display: XR Triluminos Pro
- Color Gamut (DCI-P3): 95%
- Picture Processor: Cognitive Processor XR
- Operation Time: 24 / 7
- Deep Black Non-Glare Coating: Yes
- Haze (%): 47%
- Viewing Angle (Right/Left):178 (89/89) degree (CR >10)
- Viewing Angle (Up/Down): 178 (89/89) degree (CR >10)
Video Specification
- 4:3 Default: Yes
- Video Processing: XR 4K Upscaling
- Motion Enhancer: XR Motion Clarity
- HDMI Signal: 4096 x 2160p (24, 60 Hz), 3840 x 2160p (24, 30, 60, 120 Hz), 1080p (24, 30, 60, 120 Hz), 1080i (60 Hz), 720p (24, 30, 60 Hz), 480p
Audio Specification
- Speaker Position: Down Firing + Side Back
- Audio Power Output: 10W + 10W + 10W + 10W
Professional Features
- Pro Mode: Yes
- HDMI Auto Wake-Up: Yes
- HTML5 Platform: Yes
- Multicast/IPTV: Yes
- Operating System: Android TV
- On-board Storage (GB): 32 GB
Network Specification
- Wi-Fi Direct: Yes
- Wi-Fi Certified:Yes
- Wireless LAN:Integrated
Convenience Features
- USB Playback Codecs: MPEG1:MPEG1 / MPEG2PS:MPEG2 / MPEG2TS (HDV, AVCHD):MPEG2, AVC / MP4 (XAVCS):AVC, MPEG4, HEVC / AVI:Xvid, MotionJpeg / ASF (WMV):VC1 / MOV:AVC, MPEG4, MotionJpeg / MKV:Xvid, AVC, MPEG4, VP8.HEVC / WEBM:VP8 / 3GPP:MPEG4, AVC / MP3 / ASF (WMA) / LPCM / WAV / MP4AAC / FLAC / JPEG
- On-screen Clock:Yes
- Sleep Timer:Yes
- On/Off Timer: Yes
- Chromecast Built-In: Yes
- Apple AirPlay:Yes
Control Specifications
- IP Control:Yes
- RS-232C Control: Yes
- HDMI-CEC: Yes
Inputs and Outputs
- HDCP: HDCP2.3 (for HDMI1 / 2 / 3 / 4)
- Composite Video Input (s): Hybrid w/S-Center Speaker Input x1 (Side, Mini-jack)
- HDMI Inputs Total: 4 (4Side)
- Analog Audio Input (s) (Total): 1 (Side Analog Conversion)
- Digital Audio Output (s): 1 (Side)
- USB Ports: 2 (Side)
- Ethernet Inputs:1 (Side)
Design Features
- Frame Color: Black
- Stand Design: No stand
- VESA® Hole Spacing Compatible:Yes
- VESA® Hole Pitch (W x H): 600 x 400 mm/23 5/8 x 15 3/4 inch
Environment Specifications
- Screen Size for WEB (diagonal, cm, integer or 1st decimal) :97.64 in
- Rated Power Consumption: 505 W
- Power Consumption (in Standby):0.5 W
- Dynamic Backlight Control:Yes
- Power Saving Mode: Yes
Measurements
- Dimension of TV without Stand (W x H x D): 2199 x 1255 x 85 mm
- Dimension of Package Carton (W x H x D): 2330 x 1394 x 283 mm
Weight
- Weight of TV without Stand: 67.2 kg / 148.1 lbs.
- Weight of Package Carton (Gross):91 kg / 200.5 lbs.



































