When choosing interconnects and speaker cables, we really want brands that don’t promote expensive pseudoscience or make semi-scientific statements. With a background in science and engineering (Master of Electronic Engineering) Bart is a strong advocate of provable engineering principles . He believes that unscientific claims do not have a place in any sales environment, including AV and with that AV cables. Especially not when it is spread by companies who are knowingly trying to make money out of ordinary people like you and me, spending their hard-earned bucks on something they feel passionate about.Yes, we know that we will rub some people the wrong way with this statement. It is by no means our intention to upset people. We do however believe that as a supplier who often hands out expert information, we have a responsibility to ensure accurate information that is backed up by science is provided.