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Sony 49″ BRAVIA 4K HDR Professional Display FW-49BZ35F


Optimised display for professional use – display a better, brighter image for your business


SKU: FW-49BZ35F Category: Brand:


Optimised display for professional use – display a better, brighter image for your business
This slim, energy-efficient FW-49BZ35F BRAVIA Professional Display combines bright, beautiful 4K HDR image quality with easy operation, flexible networking/control and extensive integration options.

Ideally suited to professional use, the display takes full advantage of latest consumer television technologies to ensure vibrant 4K images. It’s ideal for integration in corporate environments, with Pro mode to simplify installation and allow easy customisation of display settings to suit different applications and environments.

The display’s intuitive built-in software platform broadens control and customisation options even further. It’s easy to create attractive digital signage, mixing media files and online content with no need for additional player hardware. There’s also a wide range of APIs (Application Programming Interface) options to enable remote control/monitoring and integration with external systems.

Ideal for a wide range of business and educational environments. Applications include meeting room displays, information displays for lobbies and waiting rooms, digital signage, classroom displays, hotel guest room TV, security camera monitoring, guide displays for showrooms and museums, and information displays for sports stadiums, arenas and live venues.

Optimised for professional use

  • The display meets the needs of a wide range of business applications, with flexible installation options plus wired and wireless network connection and serial communication control.
  • Versatile remote control
  • Control BRAVIA remotely – including on/off, input signal select and adjust volume – over IP via RJ45 by web API or via RS-232C.
  • Flexible mounting and installation
  • The display offers flexible mounting options (vertical, tilt and table-top), with VESA standard mounting for easy integration into a wide range of environments.
  • Quick set-up with Pro Mode
  • Customise and store display settings and features, then copy them easily to multiple displays via USB flash memory.
  • Pro mode enables a detailed customisation for a variety of setting menus, which are available to meet your specific usage requirements.
  • One-step setting optimised for signage and meeting rooms
  • This tool instantly completes the necessary settings to optimise the signage or meeting room used.
  • In-built software platform
  • Powerful processing capabilities broaden control/customisation options and reduces total ownership costs.
  • Easily create digital signage
  • Integrated support for HTML5 makes it easy to produce compelling digital signage, with no extra hardware or prior training needed. Combine graphics, text, 4K video and live web content to create attractive signage in minutes.
  • Open API support
  • Compatibility with a wide range of web APIs broadens options for remote control/monitoring and integration with external systems.
  • 4K offers four times the detail of Full HD, with a resolution of over 8 million pixels bringing extra clarity to corporate display, education and digital signage applications.
  • Clearer, more natural 4K images
  • Images are clearer, smoother and more natural with Sony’s 4K X-Reality™ PRO picture processing technology. Advanced noise reduction techniques and a special pattern database ensure that every scene is packed with lifelike detail.
  • Compatible with 4K HDR
  • High brightness and dynamic contrast are ideal for displaying 4K HDR (High Dynamic Range) content, revealing previously-hidden details in the brightest highlights and areas of dark shadow.
  • Smooth, fluid on-screen action
  • Motionflow XR 960 ensures smoother, more natural reproduction of rapidly-moving images on screen.

Additional information

Weight 25 kg
Dimensions 80 × 80 × 80 cm
Display features

Dimming type
Frame Dimming
Display device
Backlight type
Edge LED
Brightness (cd / m2) (*1)
Contrast Ratio (*1)
Dynamic Contrast Ratio
Response Time (ms) (*1)
Video specs

Wide Mode
Wide zoom / Normal / Full / Zoom / 14:9
4:3 Default
Video Processing
4K X-Reality PRO
Motionflow XR 960 (Native 100Hz)
Compatible with HDR
Yes (HDR10, HLG)
Video Signal
4096 x 2160p (24, 60Hz), 3840 x 2160p (24, 30, 60Hz), 1080p (30, 60Hz), 1080/24p, 1080i (60Hz), 720p (30, 60Hz), 720/24p, 480p, 480i
Audio specs
Speaker position
Down Firing
Audio Power Output
Network specs

Wi-Fi direct
Wi-Fi Certified
Home Network Client / Home Network Renderer
Miracast (screen mirorring)
Firmware update
Wireless LAN
Convenience features

USB Play (contents)
MPEG1 : MPEG1 / MPEG2PS : MPEG2 / MPEG2TS (HDV, AVCHD) : MPEG2, AVC / MP4 (XAVC S) : AVC, MPEG4, HEVC / AVI : Xvid, MotionJpeg / ASF (WMV) : VC1 / MOV : AVC, MPEG4, MotionJpeg / MKV : Xvid, AVC, MPEG4, VP8.HEVC / WEBM : VP8 / 3GPP : MPEG4, AVC / MP3 / ASF (WMA) / WAV / MP4AAC / FLAC / JPEG
On screen clock
Sleep timer
On/Off timer
Google Cast
Inputs and outputs

HDCP 2.2 (for HDMI 1 / 2 / 3 / 4)
Composite Video Input(s)
1 (Rear Hybrid w/Component)
Component Video (Y/Pb/Pr) Input(s)
1 (Rear Hybrid w/Composite)
HDMI™ Connection(s) (Total)
4 (3 Side, 1 Rear)
Analog Audio Input(s) (Total)
1 (Rear)
Digital Audio Output(s)
1 (Rear)
Audio Out
1 (Side / Hybrid w/HP and Subwoofer Out)
3 (Side)
Ethernet Connection(s)
1 (Side)
Design features

Finish (Surface Color)
Table Top Stand
Separate (Assembly required)
VESA® Hole Spacing Compatible
VESA® Hole Pitch
100 x 200 mm
Panel type (IPS / VA)
Panel surface treatment
Haze (%)
Bezel size (Top/Side/Bottom (mm))
Bezel Material
Aluminium, only bottom is Mold
Eco and energy saving

Screen size (measured diagonally)
43″ (42.5″)
Power Consumption (Rated/ standard)
Power Consumption (in Standby)
Power Requirements
DC 19.5V
Power Saving Mode / Back Light Off Mode
Dynamic Backlight Control
Light Sensor
AC Power Input
1 (REAR)

Display Only
Display with Stand
Package Carton
Display specifications

Viewing angle (Right / Left)
178 (89 / 89) degree
Viewing angle (Up / Down)
178 (89 / 89) degree
Display resolution
Aspect ratio
Android 7.0 Nougat
Signage specs
Easy HTML5 Signage embedded

Multicast / IPTV
Control specs

RS-232C Control
1 (Side)
Pro Mode
IP Control
HDMI auto wake-up

Why buy from us?

Rapallo is an independently owned New Zealand company and with more than 15 years experience, we offer you both technical expertise and superior service.

Rapallo is fully authorized to sell products by all of the manufacturers listed on our website and in our store. In most cases we are more than a reseller, we are a direct dealer who also receives training and where possible we personally test products we sell.

Authorized dealers like us offer peace of mind. Rapallo

  • meets manufacturer’s standards, from sales to service, in order to receive authorized status.
  • often receives training directly from manufacturer representatives and shares that expertise with you.
  • provides  support for all the products they sell.
  • ensures that manufacturer warranties will be honoured.
  • buys directly from big brand manufacturers and guarantee you buy NZ new, (no grey imports or parallel imports).

The Internet is an incredibly convenient information source and a wonderful way to find savings on the products you want. Protect yourself online by buying from authorized dealers, with genuine feedback and reputations.

A price too good to be true, usually is.
If you’ve ever searched for a product on a shopping engine (such as Priceme/Pricespy) you may have asked yourself, “Why are some stores charging so much less than other stores?”

Our customers often share these stories with us, so we thought we would share a few with you, in hopes that you don’t fall prey to any of these unscrupulous sales tactics.

  • Goods may be grey market/parallel imported. They may state that the product includes the manufacturer warranty, but not tell you that the warranty is valid only in Europe, Japan, or South America, and NOT in NZ.
  • You may be asked to buy an expensive extended warranty. In many cases if you do not purchase the warranty, your purchase will be denied. (The product is now out of stock, your card does not go through, etc.)
  • Included parts may be sold to you separately. Some resellers will open boxes and charge extra for parts that are normally included by the manufacturer.
  • Hidden charges which don’t show up until your credit card statement arrives, these charges only show up when your credit card statement is sent to you.
  • When something goes wrong, faulty, late delivery, doesn’t matter how many times you try to email, they don’t get back.
  • There are so many scamming online sellers today, “buyer beware” protect yourself!

Think you have a better price from someone in NZ (authorised dealer)? Call us, we’ll see what we can do.

12 months interest free over $1,000 or 18 months interest free over $2,000 finance available (on non-discounted items). Apply here.

Call us 09 2744515

Concerned About Fraud?

The internet has become a more popular source for online shopping, regrettably we have seen more and more instances of fraud affecting online shoppers. Companies trading under many  different names, loading warranties and charging for them as extras when often they are included from the manufacturer. Parallel imports or personal imports where the NZ supplier refuses to repair when things go wrong is often alarming to the unsuspecting purchaser. Inflated freight charges, customs and GST at the border are often forgotten as a buyer is tempted by a lower price. Constantly we hear all these stories, once bitten it’s all to late looking for that refund or replacement. The stories are outrageous at times, customers from Trademe and ebay with no place to turn, time consuming and very frustrating….

So how do you protect yourself from online fraud?

  • Buy from an authorized reseller. If you are at all suspicious, contact the manufacturer directly and ask if a company is authorized to sell their products.
  • Make sure you get a company invoice with GST clearly marked.
  • Make sure you buy from someone who has a phone number and an address on their website, not a P.O.Box number
  • Read customer feedback, you can usually tell if it’s genuine or not.

We hope that you will become our next happy customer. And we promise to offer you superior service before, during and after your purchase.

Customer Service
Visit Us

Rapallo Ltd.
11A Allens Road
East Tamaki
Auckland 2013
Monday to Friday
Saturday 10AM-2PM
By appointment:
After business hours

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P: 09 2744515

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